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About Us

We imagine a world

where peace and prosperity thrive hand in hand with justice, safety and security.

Through strategic investment, we bring hope and encouragement to growing social change organizations to help them amplify their impact.

We believe in a just and safe world where achievement, power and possibility are not limited by gender, race, class, nationality, sexual orientation, gender identity, disability or age.

We believe that equity and inclusion are the cornerstones of democratic values which respect the worth and dignity of all people.

Integrity

We believe in holding ourselves responsible and accountable for making strategic investments in organizations and programs that improve the quality of life and living.

Trust and Respect

We believe in recognizing the truth that comes from those we work with and those most impacted by the issues affecting their communities. We believe in honoring their voices and supporting their leadership.

Interconnectedness

We believe that the world is a global community that must function in partnership and with respect for our common humanity. Together we rise, divided we fall.

Social Justice

We believe that structural changes are needed in order to increase opportunities for those who are least well off politically, socially and economically.

Integrity

We believe in holding ourselves responsible and accountable for making strategic investments in organizations and programs that improve the quality of life and living.

Trust and Respect

We believe in recognizing the truth that comes from those we work with and those most impacted by the issues affecting their communities. We believe in honoring their voices and supporting their leadership.

Interconnectedness

We believe that the world is a global community that must function in partnership and with respect for our common humanity. Together we rise, divided we fall.

Social Justice

We believe that structural changes are needed in order to increase opportunities for those who are least well off politically, socially and economically.

Richard C. Goodwin

“If the people will lead, the leaders will follow."

Richard C. Goodwin, Founder of The Goodwin Foundation

Born in Philadelphia in 1928, Richard C. Goodwin credits his father, Harry, for teaching him the values of self-discipline and a solid education. In his career as a real estate developer and philanthropist, it has been his mission to build a better world.

His company constructed single-family homes in Cherry Hill, N.J.. In the early 1960s, they grew their operations to include land development, sewer and water companies, and neighborhood shopping centers. In the 1970s, the company expanded into eastern Pennsylvania and built 600 HUD townhouses and 400 conventional apartments.

Richard’s career is highlighted by the construction of more than 5,000 residential units, including Kingston Estates in Cherry Hill; Sherwood Village in Easthampton Township; Haddon Hill Estates in Haddon Township; Whitman Square and Wedgwood in Washington Township; and Ramblewood in Mount Laurel. He has also developed more than 15,000 lots in southern New Jersey and eastern Pennsylvania.

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Joanna Goodwin Friedman

“There’s no such thing as failure. You’re either learning or succeeding."

Joanna Goodwin Friedman, President of The Goodwin Foundation

Joanna Goodwin Friedman, as President, leads the philanthropic work of both the Goodwin Foundation and the Middle East Peace Dialogue Network. Joanna and her father have enjoyed the privilege of working together for several decades in a dynamic philanthropic partnership.

Certified by the Life Coach School in 2018, she has added life and weight loss coaching to her roster of activities. In addition, she coaches non-profit professionals to hone their leadership skills and maximize their organization’s capacity building potential. Joanna coaches all her clients on how to overcome limitations and challenges which prevent them from getting whatever they want most in life, both professionally and personally.

Currently, she serves on the Board of Directors of the Jewish Women’s Archive, a national organization dedicated to collecting and promoting the extraordinary stories of Jewish women.

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The Tzedek v'Shalom Award

In 2015, Joanna and her father, Richard Goodwin, received J Street’s highest honor, the Tzedek v’Shalom Award for their lifetime commitment to peace. Watch this video to hear the inspiring messages of their acceptance speeches and feel the love.
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Consider this...

Each morning we are born again. What we do today is what matters most.
Buddha
Buddha
Philanthropy is not about the money…It’s about using whatever resources you have at your fingertips and applying them to improving the world.
Melinda Gates
Melinda Gates
Do not follow where the path may lead. Go instead where there is no path and leave a trail.
Ralph Waldo Emerson
Ralph Waldo Emerson
We have a single mission: to protect and hand on the planet to the next generation.
Francois Hollande
Francois Hollande
It always seems impossible until it’s done.
Nelson Mandela
Nelson Mandela
Where we choose to put our attention changes our brain, which in time can change how we see and interact with the world.
Margaret Mead
Margaret Mead
It is health that is the real wealth, and not pieces of gold and silver.
Mahatma Gandhi
Mahatma Gandhi
We are what we repeatedly do. Excellence, therefore, is not an act but a habit.
Aristotle
Aristotle
The future belongs to those who see possibilities before they become obvious.
John Scully
John Scully
It’s okay to admit what you don’t know. It’s okay to ask for help. And it’s more than okay to listen to the people you lead – in fact, it’s essential.
Mary Barra
Mary Barra

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More about Richard...

During his home building career, he served as the chairman of Mount Laurel, N.J.based Goodwin Enterprises from 1974 until his retirement. Richard has also served as president of his local and state Home Builders Associations, and has been a vice president of the National Association of Home Builders.

As Richard’s professional success grew, his capacity for philanthropy expanded. As a long time contributor to the United Way Richard became aware of the benefits of creating a foundation to house and grow the money he wanted to designate as charitable contributions. His original interest was in supporting “children at risk.”

Richard says, ”American has been very good to me. I’ve made enough money to help others in need. Education is the tool to build strong minds.”

Over the decades his philanthropic reach has expanded to include diverse sectors.

As a child who knew and understood anti-semetism, it was only natural that he became committed to ensuring the welfare of Israel. And, he instinctively understood, it’s Palestinian neighbors. In the early 1980s, he learned of the Israeli village of Neve Shalom/Wahat al-Salam, in EnglishThe Oasis of Peace, where Israeli Jews and Arab citizens of Israel chose to live, educate and raise their families together in an egalitarian community. The first of its kind in Israel.

It captivated his imagination to such a degree, that he founded the Middle East Peace Dialogue Network (MEPDN), a 501(c)(3), in order to donate money to support their efforts to educate Israeli and Palesinian children and teens in the art of coexistence.

Since its founding, MEPDN has invested in more than 75 different organizations in the region engaged in peace and reconciliation programs, joint economic ventures, and voter education programs.

His daughter, Joanna Goodwin Friedman, carries on his vision and legacy into the future.

More about Joanna...

And, she serves on the Board of Directors of the Alliance for Middle East Peace (ALLMEP), the largest and fastest growing network of Palestinian and Israeli peace builders that conduct people-to-people coexistence and reconciliation programs both within Israel and cross-border.

Joanna served two terms on J Street’s Board of directors and was a key builder and leader of the Women’s Leadership Forum. She continues to serve in leadership positions as a dedicated supporter of J Street’s mission.

Joanna and Richard have been staunch supporters of J Street since its founding. J Street works within the American political system, in the Jewish community and with others with whom they share core values to advocate for diplomacy-first American leadership and policies that advance justice, equality, peace, and democracy in Israel, in the wider region and in the United States.

In 2015, Joanna and her father, Richard Goodwin, received J Street’s highest honor, the Tzedek v’Shalom award for their lifetime commitment to peace. Watch this video to hear the inspiring messages of their acceptance speeches and feel the love.

After 25 years of raising her family in Los Angeles, she now lives in Baltimore, MD, with her husband, Mark J. Friedman. Between them, they are parents to five adult children, spouses and their growing family of grandchildren.