About Us
We imagine a world
where peace and prosperity thrive hand in hand with justice, safety and security.
Through strategic investment, we bring hope and encouragement to growing social change organizations to help them amplify their impact.
We believe in a just and safe world where achievement, power and possibility are not limited by gender, race, class, nationality, sexual orientation, gender identity, disability or age.
We believe that equity and inclusion are the cornerstones of democratic values which respect the worth and dignity of all people.
Integrity
We believe in holding ourselves responsible and accountable for making strategic investments in organizations and programs that improve the quality of life and living.
Trust and Respect
We believe in recognizing the truth that comes from those we work with and those most impacted by the issues affecting their communities. We believe in honoring their voices and supporting their leadership.
Interconnectedness
We believe that the world is a global community that must function in partnership and with respect for our common humanity. Together we rise, divided we fall.
Social Justice
We believe that structural changes are needed in order to increase opportunities for those who are least well off politically, socially and economically.
Integrity
We believe in holding ourselves responsible and accountable for making strategic investments in organizations and programs that improve the quality of life and living.
Trust and Respect
We believe in recognizing the truth that comes from those we work with and those most impacted by the issues affecting their communities. We believe in honoring their voices and supporting their leadership.
Interconnectedness
We believe that the world is a global community that must function in partnership and with respect for our common humanity. Together we rise, divided we fall.
Social Justice
We believe that structural changes are needed in order to increase opportunities for those who are least well off politically, socially and economically.
Richard C. Goodwin
“If the people will lead, the leaders will follow."
Richard C. Goodwin, Founder of The Goodwin Foundation
Born in Philadelphia in 1928, Richard C. Goodwin credits his father, Harry, for teaching him the values of self-discipline and a solid education. In his career as a real estate developer and philanthropist, it has been his mission to build a better world.
His company constructed single-family homes in Cherry Hill, N.J.. In the early 1960s, they grew their operations to include land development, sewer and water companies, and neighborhood shopping centers. In the 1970s, the company expanded into eastern Pennsylvania and built 600 HUD townhouses and 400 conventional apartments.
Richard’s career is highlighted by the construction of more than 5,000 residential units, including Kingston Estates in Cherry Hill; Sherwood Village in Easthampton Township; Haddon Hill Estates in Haddon Township; Whitman Square and Wedgwood in Washington Township; and Ramblewood in Mount Laurel. He has also developed more than 15,000 lots in southern New Jersey and eastern Pennsylvania.




Joanna Goodwin Friedman
“There’s no such thing as failure. You’re either learning or succeeding."
Joanna Goodwin Friedman, President of The Goodwin Foundation
Joanna Goodwin Friedman, as President, leads the philanthropic work of both the Goodwin Foundation and the Middle East Peace Dialogue Network. Joanna and her father have enjoyed the privilege of working together for several decades in a dynamic philanthropic partnership.
Certified by the Life Coach School in 2018, she has added life and weight loss coaching to her roster of activities. In addition, she coaches non-profit professionals to hone their leadership skills and maximize their organization’s capacity building potential. Joanna coaches all her clients on how to overcome limitations and challenges which prevent them from getting whatever they want most in life, both professionally and personally.
Currently, she serves on the Board of Directors of the Jewish Women’s Archive, a national organization dedicated to collecting and promoting the extraordinary stories of Jewish women.
The Tzedek v' Shalom Award
In 2015, Joanna and her father, Richard Goodwin, received J Street’s highest honor, the Tzedek v’Shalom Award for their lifetime commitment to peace. Watch this video to hear the inspiring messages of their acceptance speeches and feel the love.


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Consider this...
Each morning we are born again. What we do today is what matters most.


Philanthropy is not about the money…It’s about using whatever resources you have at your fingertips and applying them to improving the world.


Do not follow where the path may lead. Go instead where there is no path and leave a trail.


We have a single mission: to protect and hand on the planet to the next generation.


It always seems impossible until it’s done.


Where we choose to put our attention changes our brain, which in time can change how we see and interact with the world.


It is health that is the real wealth, and not pieces of gold and silver.


We are what we repeatedly do. Excellence, therefore, is not an act but a habit.


The future belongs to those who see possibilities before they become obvious.


It’s okay to admit what you don’t know. It’s okay to ask for help. And it’s more than okay to listen to the people you lead – in fact, it’s essential.

